Marlene Schnelle-Schneyder | Braun (1955 - 1958)
Marlene Schnelle-Schneyder | Braun (1955 - 1958)
A new objective concept for advertising was also expected in photography. The consumer should be informed and not manipulated. He should make his purchase decision based on serious information about the product. From 1955 this was the idea of the Braun company in Frankfurt for an advertising concept. For photography, the objective information meant object-related photographs, i.e. the characteristics of the object were primarily to be objectively transformed into an image without distracting effects.
Format:
Photo / Video